Richard Linklater’s Fast Food Nation is an ugly, ugly film that you should probably see. Based on the non-fiction book of the same name by Eric Schlosser, the film follows a handful of interwoven storylines that revolve around Mickey’s, a made-up fast food chain.
When corporate executive Don Anderson (Greg Kinnear) is sent to investigate the disturbing findings that cow manure is turning up in the company’s hamburger patties, the spotlight turns onto the small town of Cody, Colorado.
Located near Cody is the giant meat-processing plant where all of Mickey’s “Big One” burger patties are created. Anderson rolls into town alongside a vanload of illegal immigrants, fresh from a nearly botched border crossing. They will soon become employees of the meat plant.
The scenes of the meat-packing plant are easily the most disturbing; a sense of dread accompanies each return to this gruesome setting. Linklater cuts quickly through shots of white-clad employees at their various stations within the facility, all of whom are working with dangerous tools and machines. We realize how easily the combination of knives, saws, slippery floors and other factors could lead to horrific on-the-job injuries.
This is only made worse by the portrayal of a somewhat tyrannical supervisor who uses his authority to sexually exploit certain female workers. And I haven’t even mentioned the poor cows.
The film, however, is not an exposé. It is a fictional adaptation, and the choice is an interesting one. Most of the film’s message comes through in the dialogue, including a memorable cameo scene with Bruce Willis, whose character tries to rationalize that the dirty secrets of the meat-packing industry are not really a problem. The meat has a little bit of cow sh--? Well you’re supposed to cook the meat, he says.
Fast Food Nation takes the form of such recent films as Traffic, Crash and Syriana, each of which uses the branching narrative structure to examine a complex social problem.
Unlike with some of those films, however, Linklater and Schlosser’s screenplay avoids the route of becoming grandiose and instead brings the material to a relatable, human level. Kinnear’s character is a regular family man with some slightly amusing secrets of his own. The subtle details of the characters’ lives are just as important to the big picture as the shock-value images.
Ultimately, the film is not only about awareness; it grapples with the difficult question of what we do with our awareness. Is Kinnear’s character more interested in fixing a widespread problem or in keeping his job? Does a college activist group embark on a futile letter-writing campaign against the meat plant or risk legal consequences by attempting something that might actually bring about change? In the case of undocumented aliens facing hazardous working conditions every day, what choices do they have? What does an audience do after seeing this kind of film?
Make no mistake. Fast Food Nation is difficult to digest. The cinematography itself is often grainy and unattractive. But as with cattle, it sometimes takes some uncomfortable prodding to move us from our complacency.